Elevating Your Company, Brand
and Content to the Next Level!
Human-Centric Brand Development that Drives Growth
Fractional CMO Marketing Guidance. Creative Services. Marketing Planning. Brand Strategy. Compelling Ad Campaigns. Video Content Creation. Social Media Management. Rooted in Consumer, Employee and Culture Insights.
The Challenge and Problem:
Many organizations haven’t unlocked their real content, brand, communications and marketing power, hindering their growth effectiveness and ability to influence customers. Many marketing and communications efforts are not integrated, with a plan and system against clear targets. They often lack meaningful human insights, motivating & distinct messaging or the right media to gain the most impactful exposure along the consumer journey.
How & Who We Help
We serve as your fractional marketing CMO and creative marketing team for those who can’t or don’t want to do it all in-house, helping organizations elevate to the next level. We develop company & employer brand strategy & experiences, determine strategic positioning, DEVELOP plans, brand experiences & CREATE more COMPELLING, meaningful and integrated communications, from social media content (& management) and commercials to CAMPAIGNS and short publications that grows your brand/solution/organization to the next level.
Brand Building & Strategy
Marketing Plans & Budgets
Rebrand, Repositioning, Renovation, Company Story & Identity
Messaging Pillars, Positioning & Brand Foundations, Brand Identity, Employer Value Proposition (EVP)
New Brand or Rebrand Creation (identity, design, messaging matrix, launch)
Work Sessions
Content Calendar Guidance
& Creation
ILLUMINATE with Integrated Brand Experiences: Creative, Designed Materials, Video, Ad Campaigns,
Media & Other Marketing
Ongoing Content, Company Impact Videos, Campaigns (LinkedIn Video Ads, YouTube, Streaming, Hulu, Spectrum, socials, etc.)
Promotional Videos (for Social Media, Website +/or Ads), Educational Videos (For YouTube, On Website +/or Ads)
Short & Longer Form Video.
Project Highlight Videos (w/drone), 30 Second Local Commercials
Social Media Management (Ideas, writing, video Creation, posting)
Print, Booklets, Digital Ads, Geo-targeted Social Ads, Digital Graphics, Aerial Videography
Human Insights & Strategy
Jobs to be Done (JTBD).
Category Exploration + Ideation Sessions.
Work Sessions + Consulting/Coaching
New Brand/Idea/Prototype In-Context or Online Qual.
In-depth Interviews
Social Insights
Strategy /Work Sessions (Business Growth/Marketing Planning, Brand Building, Insights & Strategy)
Building Up Students & School Districts / District Brand Development
Designing & Building Tor The Future
Architectural Design, Manufacturing, Building Solutions, Remodeling, Eco-Friendly Solutions.
Strengthening & Nourishing Active Families.
Food & Beverage CPG, Breakfast, Snacks & Smoothies, Restaurant
Building Possibilities for Everyone
Illuminating Professionals
““Jeff and his helpful team make sense out of the fuzzy, connect with the drivers & curate powerful insights for shaping new value propositions & communication. His unique approach to insight gathering delivers to quickly bridge to application.”– ”
“BlueLyte Solutions had a great experience with Dig In Strategic Marketing. They helped us create a company overview video campaign utilizing executive interviews. Jeff led us in discovering & translating insights from the executive interviews into compelling messaging and ultimately meaningful videos for BlueLyte (that live on our website, YouTube and socials). I appreciated the quality work and ideas to help tell our story.”
“Working with DIG IN Strategic Marketing has been fundamental to communicate our value to potential clients. Instead of throwing darts blindly to see what stuck, we have a clear and actionable plan. Bringing great energy and guiding us to think more deeply and cohesively in our marketing.
It’s a no brainer. Even if you’re not sure you need it, you do.
”
“Our company recently work with Dig In Strategic Marketing to highlight a project we completed at Kings Island. Jeff and team were great to work with. His professionalism and quality of work was outstanding. We look forward to working with Dig In Brand Building on more projects in the future.”
“DIG IN Strategy is a great partner. Jeff and team have delivered powerful consumer insights and behavioral analysis that helped build out our innovation pipeline. They are resourceful, professional and always over-deliver.”
We offer monthly packages & customized solutions.