YOUR COMPANY BRAND AND EMPLOYER BRAND ARE CONNECTED

At the heart of your company brand should be your culture and unique passion of your company. These insights needs to be discovered and shared so the right people know how you serve and make an impact impact and why you’re a great place to stay and work.

BRAND STORY & DEVELOPMENT
IS ONGOING.

You don’t just create a brand and it’s done. It’s an ongoing relationship that needs to be fostered, shaped, constantly communicating your passions, how you show up and the impact you make internally, on others and the world.

THE WAY YOU COMMUNICATE WHO YOU ARE MAKES THE DIFFERENCE.

Don’t assume people know what you do or what you care about it. People are distracted. The right words, message, visuals, emotion, personality and tone matters to be truly heard!

CONTINUOUSLY IMPROVE YOUR CRAFT.

“You don’t just find your passion, you build it one step at a time.”
- Liz Bohannon, Beginner’s Pluck.

You need both, good strategy and action. One is not enough. You do it with creativity, customer service, collaboration, resiliency, belief and humility.

Committed to investing in Innovation, we believe: “If you don’t like change, you’re going to like irrelevance even less.” - US Army General Eric Shinsky.

DISCOVER DEEPER INSIGHTS.

We believe one good insight is worth 1,000 ideas…that all powerful brands, communications + new products should be built and centered around real insight and deep human connection.

We believe emotions and System 1 can often guide how people decide on certain things and should be explored, but we should also understand System 2 to really know WHY people
decide or feel a certain way.

We believe it’s important to dig beyond superficial data to uncover the hidden and unconscious drivers. We should marry creativity with data, finding insights on groups of people and bring it to life in creative ways.

TEAMWORK WINS

We believe the company with the strongest team wins and innovation & collaboration is key.

Collaborating with trust is an essential ingredient for an
effective team to win and be true.

Soar with your strengths and each person brings their own to perform & engage effectively.
We respect differences, act justly and bring our genuine selves to work.
Celebrate diversity & be remarkably you!

BE PROACTIVE

Anticipate like a Jedi. Explore spaces and human desires at all the times,
not once everyone else has done it first.

CONTEXT MATTERS!

“People often choose products not because of WHAT they are, but WHERE they are.”

“Environment is the invisible hand that shapes human behavior.” (James Clear)

We believe in meeting consumers in the moment, in relevant times and locations as these circumstances impact decisions and behaviors.

We believe in observing and making sense out of what people do, not what they say they’ll do.

We believe social media is full of consumer opinions, inspiration and unstructured data, but clients often don’t have time to make sense of it/utilize it for marketing or innovation.