EMPLOYER BRAND DEVELOPMENT
AND MARKETING
EMPLOYER BRAND IDENTITY
WHO YOU ARE AND WHY PEOPLE SHOULD JOIN AND STAY TO WORK AT YOUR COMPANY
First things first. What is it?
Your Employer Brand is the reputation you have as a place to work from a candidate and current employee perspective – that relationship and resulting “gut feeling” about you about as a place to work.
Employer Branding then is how an organization brands and markets itself as an employer to attract and retain best-fit talent through building a relationship, promise and connection, which requires good storytelling.
A key action is to define your EVP (Employer Value Proposition), or what you WANT to be known for. …the key qualities you’d like to be associated with as an employer (which may be different from current perceptions). it considers your positioning in the market, providing clear reasons to join and stay…and expectations.
It also helps you differentiate and stand-out. Common sense, but we’re amazed how companies often think they are different but really aren’t or haven’t communicated it effectively (for example, many claim great cultures or that they work hard and play hard, but haven’t dug deep enough to capture what makes them unique or tell a compelling story.
Stay tuned as we share more on Employer Brand (and Marketing Your Employer Brand).
EMPLOYER BRAND STRATEGY
FOUNDATION AND
MESSAGING PILLARS
Gain real insight into culture to leverage into corporate identity and messaging.
Create an EVP to carve our your desired positioning and voice as a place to work and stay.
Gain messaging pillars and statements to guide campaigns and various communication and marketing (externally and internally).
Link your corporate and employer brands.
Rooted in your DNA
Employer Marketing
Bring it to Life and Compete
Help recruit and maintain the best talent.
Compete for the best talent.
Inspire candidates and employees.
Blossom from within.
Tell authentic stories. Help people feel what it’s like to work at your company.
After strategy work, bring the messaging to life on websites and other vehicles with visually-rich creativity.
Create powerful videos, digital and recruitment ads.