WORK EXAMPLES
MilkShake Factory Branded Video & Launch Campaign
We partnered with MilkShake Factory for launch videos of their Mason, Ohio location and a branded overview video highlighting the distinct & compelling company positioning, multi-generational story & local community connection.
At Grand Opening of MilkShake Factory, Mason, with CEO Dana Edwards Manatos, local franchise owners Joey & Tracy Carter and other franchise owners in support during the opening in Mason, Ohio. We partnered for launch videos and a branded overview video.
Creative Direction for launch of new MilkShake Factory to Mason. DIG IN Strategy’s Jeff Dattilo with local business owner, Tracy Carter.
“One District. One Mission. ONE CREEK.”
Beavercreek City Schools District Rebrand & Rallying Cry
Our Work: District Brand Strategy, Campaign Theme, Design & Video Creation
We led work to move Beavercreek City Schools to a more unified and consistent district brand with shared black and orange school colors and a shared Beaver mascot for all grades and all schools in the district (compared to numerous elementary and middle school colors and mascots). We created a unifying district theme called “One District. One Mission. One Creek” to serve as a rallying cry.
The campaign has driven more cohesive and consistent district-wide school spirit and visual communications.
District-wide brand strategy sessions with a multi-school team guided the district to a simplified district brand architecture. The rallying cry campaign had multiple touch-points (videos, yard signs, T-shirts, floor mats & more).
Themed Lock Up, Signs
Activation Overview
Rooted in community values and school spirit, the theme was brought to life throughout the school district and community with videos, T-shirt, yard signs, posters, floor mats and more all showing the black and orange school colors and the shared Beaver mascot for all grades and schools in the district. The ONE CREEK video we created was played on Opening Day 2024 and shared throughout the district.
COMPANY BRAND DEVELOPMENT & FRACTIONAL MARKETING, VIDEO CAMPAIGNS & SOCIAL MEDIA PAID ADS MANAGEMENT
For 5 years, we have managed paid advertisement and social media communications for Hollaender Architectural Railing Designs, delivering graphic designs and video campaigns. Examples have included highlighting Hollaender Manufacturing’s infrastructure projects throughout the country. This is part of DIG IN Strategy’s ongoing company brand development and PR for Hollaender Manufacturing, serving as a company brand champion for designs with limitless applications (stadiums, schools, industrial, support of solar panels, etc.) and advocacy for safety and sustainability initiatives and work culture.
Occasion and Needs-Based Innovation: Kellanova
Jobs-to-be-Done with Consumers to Guide & Brainstorm New Ideas & Design Criteria
COMPANY IDENTITY VIDEOS: BlueLyte Solutions
STRATEGIC PLANNING + BRAND BUILDING: Yield Coffee
Strategy Sessions + Brand Building Communication Planning: Yield Coffee
Insights & Strategy Service: Food Innovation
Wellness: Category Discovery & New Offering Shaping with In-Context DIGS
COMPANY BRAND Strategy & Development:
New Company Identity and Career Website
with Employee & Leadership Interviews
Local Mason, Ohio: Eco Development + 16 Lots Brewery.
Eco Development: highlighted new LED lighting in Kings Island’s parking lot with interviews, drones, messaging, etc.
For 16 Lots Brewery: created a brand story video which highlighted the meaning of 16 Lots brand name as the company started to safely reopen following the pandemic shut-down.
Previous Design Examples from our talented graphic designers
