WORK EXAMPLES
“One District. One Mission. ONE CREEK.”
Beavercreek City Schools District Rebrand, Rallying Cry,
Design, Campaign Creation & Activation.
We led work to move Beavercreek City Schools to a more unified and consistent district brand with shared black and orange school colors and a shared Beaver mascot for all grades and all schools in the district (compared to numerous elementary and middle school colors and mascots). We created a unifying district theme called “One District. One Mission. One Creek” to serve as a rallying cry. This has driven more cohesiveness, consistency and district-wide school spirit. District-wide brand strategy sessions with a multi-school team guided the district to a more connected collaborative school brand architecture, followed by campaign with multiple touch-points (from videos to yard signs, T-shirts and floor mats).
Themed Lock Up, Signs
Activation Overview
Rooted in community values and school spirit, the theme was brought to life throughout the school district and community with videos, T-shirt, yard signs, posters, floor mats and more all showing the black and orange school colors and the shared Beaver mascot for all grades and schools in the district. The ONE CREEK video we created was played on Opening Day 2024 and shared throughout the district.
ONGOING SOCIAL MEDIA MANAGEMENT & VIDEO CREATION
For 5 years, we have managed paid advertisement and social media communications for Hollaender Architectural Railing Designs, delivering graphic designs and video campaigns. Examples have included highlighting Hollaender Manufacturing’s infrastructure projects throughout the country. This is part of DIG IN Strategy’s ongoing company brand development and PR for Hollaender Manufacturing, serving as a company brand champion for designs with limitless applications (stadiums, schools, industrial, support of solar panels, etc.) and advocacy for safety and sustainability initiatives and work culture.
JOBS TO BE DONE Insights & Strategy Service: Morning Foods
Jobs-to-be-Done with Consumers to Guide & Brainstorm New Ideas & Design Criteria
COMPANY IDENTITY VIDEOS: BlueLyte Solutions
STRATEGIC PLANNING + BRAND BUILDING: Yield Coffee
Strategy Sessions + Brand Building Communication Planning: Yield Coffee
INSIGHTS & Strategy Service: Food Global Innovation
Digestive Wellness: Category Discovery & New Offering Shaping with In-Context DIGS
EMPLOYER BRAND: New Career/Company ID Website
with Employee Interviews (Gardens Alive Inc.)
Local Mason, Ohio: Eco Development + 16 Lots Brewery.
Eco Development: highlighted new LED lighting in Kings Island’s parking lot with interviews, drones, messaging, etc.
For 16 Lots Brewery: created a brand story video which highlighted the meaning of 16 Lots brand name as the company started to safely reopen following the pandemic shut-down.
