Leadership Qualities of Business & Community BUILDERS

As we look across our 4 quarterly issues of Business & Community BUILDERS, having now completed a full year, we see the full spectrum of the leadership themes represented by real-world examples. “Persevering” exemplified by R.E. Middleton Construction, “Adapting to Change” represented by Creative Contracting Inc., “Building for the Future” represented by Hollaender Architectural Railing Design and “Serving Community” represented by the Revelance Team, Jean Raga, Mason Schools Foundation (including Nathalie Neuburger, Mindy Patton), high school sports coaches (Steve Tong, Chad Layton) and artists (David Uy, David Jonathan Creative).

Each quarterly issue represented with a leadership theme.

We celebrate and honor these leaders and organizations that we call Business & Community BUILDERS because they have done the hard work to persevere through the challenges of building a business year after a year (it’s not easy), have developed their people, built team cultures and still find a way to give in notable ways to the community.

BUILDERS Spring Issue: Life Moments Shaping Your Home

Please find the spring issue of BUILDERS magazine (click here for the flip-magazine).

We explore life changes that shape our living spaces, featuring residential remodeling company Creative Contracting Inc. in Mason, Ohio (on the Mason Mile.

Led by owner Rick Boyle, Creative Contracting Inc. adapts with your life changes to guide you with their remodel designs and building. They have the right team to bring your beautiful visions to life!

I enjoyed writing a story that embraces the leadership skill of adapting to change and a team culture that has sustained for 30+ years, advocating and supporting career choices in the skilled trades.

Enjoy!

Also, please follow us on social media.

Introducing BUILDERS Magazine

Click the blue link below for a digital flipbook short magazine as we launch BUILDERS to celebrate business and community BUILDERS, those who are true building blocks of the community. Our first issue is a story about perseverance, the will to succeed and small business in America, featuring a Mason, Ohio cornerstone company,
R.E. Middleton Construction, with 30+ years in business + located in a new building.

https://publuu.com/flip-book/343730/789149

"Stadium Highlights, Football Edition"

Ready, set, hut! 🏈

3 reasons we were glad to create & share this project type highlight video of “Stadium Highlights, Football Edition.” 60 seconds. (Stay tuned for soccer and pickleball editions, 2024)

https://www.youtube.com/watch?v=1lgeuRPxCe0

1) Football is part of the fabric of our culture, especially this time of year approaching the playoffs, that many of us like to celebrate. We go to big games/ stadiums, celebrate and cheer for our favorite teams, wear certain jerseys and uphold certain family & friend traditions.

Look at the family and football traditions many of us enjoyed on Thanksgiving Day, whether playing in a family/friend "Turkeybowl" game or watching the Lions vs. Packers at Ford Field (in person or on TV). Many cheer for our favorite NFL, college and high school teams. Sports and football matter to many!

2) Our country will continue to BUILD and INNOVATE for the future. It’s vital to know there are stylish, strong and safe architectural railing solutions to help do it, whether new sports facilities, new infrastructure, to support solar panels or beyond.  Innovation has been part of the culture since its founding.

Hollaender Manufacturing Company prides itself on its custom ideas, design and engineering that keep us all safe. And the fact that there are high quality architectural railing solutions designed and manufactured right here in Cincinnati, USA is meaningful. Not mere words, part of the culture/beliefs.

3) To share tips and perspective for some. For my fellow marketers, strategists and content creators, here’s a few considerations (reminders for some) we like for creating content:

a) Incorporate and link the strengths and priorities of the company into the project highlights. They should be meaningful, memorable and points to repeat.

b) Yes, music & visuals are "everything," but also think about specific occasions.
...circumstances, moments and occasions matter to set the right context!

c) Ensure you align content to the strategic objectives. This seems obvious, but remember to be very intentional and strategic.

#sports #stadiums #football #content #video #architecturaldesign
#build #influencers #madeintheusa #traditons #insights #culture #companybrand #b2bgrowth #whodey #ThePit

3 Styles of our Video Content

Here's 3 styles of videos / ad campaigns we like to create to help companies grow, including examples from great organizations making an impact every day!

There are various derivatives based on platform, audience and media objectives of course, but hope this provides some styles to consider. We're here to help you create meaningful content, campaigns, ads or commercials for your organization. Please contact me, would love to discuss.

Hollaender Manufacturing Company
Building Blocks for Kids
Eco Development
Gardens Alive
16 Lots Brewing Company

#videocontent #videomarketing #create #ambassadors #companybrand
#employerbrand #culture #recruit #retain #cultivate #manufacturingindustry #nonprofit #energy #sustainability #marketing #makeadifference

Jeff Dattilo, Mason Chamber AMBASSADOR OF THE YEAR NOMINEE 2023

Great evening celebrating business excellence and community at MADE Chamber's Gems of Excellence at Manor House of Events.

Happy to have been nominated for Ambassador of the Year! Really enjoyed connecting with Chamber staff this year, welcoming new businesses to Mason, celebrating anniversaries and connecting with fellow Chamber members at gatherings to help each other grow!

Congratulations to all award winners including deserving winner Mark Andrea for this category. In good company with Rinda Dean.

Shout out to previous ambassador winner David Charpentier, friend, coach and former Army Ranger who has taught me the importance of SERVICE as well as recognizing and embracing that we are all different with unique strengths, yet connected!

Small business is the backbone of our country and it’s also hard…I’m lucky to to have strong leadership and support from my wife (in photos here) and family. I’m proud that our kids are students and athletes at Mason City Schools and look forward to more Mason Moments ahead.

Also proud (with our brand building & video communications efforts at DIG IN Brand Builders) to have helped people learn more about great organizations who make significant impact every day!

…Organizations who:
…help build our workplaces and foundations we walk on and climb every day!
= R.E. Middleton Construction.

…advance manufacturing & solutions made in America
= Hollaender Manufacturing Company,

…deliver sustainable solutions and energy efficiency, located here in here in Mason, Ohio
= Eco Development.

…bring friends together and pay tribute to our city's founding
= 16 Lots Brewing Company. (in 1803, William Mason plotted the first 16 lots of land along Muddy Creek)

…provide hope, support and possibilities for children with physical, emotional and development challenges so every child can T.H.R.I.V.E. = Building Blocks for Kids

…move people from need to abundance = Mason Food Pantry
…Make the Impossible Possible = Luke5Adventures. 
…Help protect you so can live life to fullest!
Clint Anderson, Foursquare Insurance

…Change Smiles. Change Lives. Change the World = Miami Valley Smiles Dental
All vital to our community!

Thanks to Robert Billhorn from Republic Bank for support, friendship and guidance.

And I believe the best is ahead as we dig in with a strong business environment and community...

…I know because I know the people, great organizations, the desire for business growth, innovation, and development.

Straight up we will climb!

#gems #celebrate #community #business #masonmoments #build #brandbuilding #videocontent #people

Mason Chamber

Gems of Excellence

2023

R.E. Middleton Construction: 30 Year Anniversary, New Office

Appreciating a very solid small business in the Mason community, their new office & 30 years in business.

MAKING THE IMPOSSIBLE POSSIBLE

We have been working near/alongside the helpful, caring and growing Luke 5 Adventures home office team for over 5 years now on the MASON Mile. They provide hiking for those who can't hike themselves, making the impossible possible!

Please learn more here Luke5Adventures https://lnkd.in/gJFN_bQz ...with locations throughout the country and now sharing online training through their Luke 5 Academy.

Those of us who work out of ORCA Coworking are glad to help support this organization simply by showing up at work every month.

Glad to be lending a hand with growth & communications planning & some video content. More to come.

#maketheimpossiblepossible #luke5adventures #videocontent

Eco Development Highlight: Energy Saving NEW LED Lighting at Kings Island!

Exciting to video highlight and now share a recently completed project at Kings Island = new LED lighting in the parking lot thanks to Eco Development, that will importantly reduce energy consumption and provide a great lighting experience for guests!

I know there is a sense of appreciation and pride in this work from the great team and leaders at Eco Development located here in Mason, Ohio Chase Conn, Ashley Chance, Kevin Carp and their partners at Holophane collaborating to make it happen!!!

Personally, it's exciting as well, living nearby in Mason, love KI & enjoy the fun and food often with my daughters as Gold Pass members and remember my own night rides on The Beast and Racer when I was a kid! Enjoy the season! (opening very soon!)

#energy #sustainability #videocontent #videostorytelling

Hollaender Partners with City of Cincinnati to Manufacture Integral Component Needed for The City’s Historic Staircases

Cincinnati, OH - The City of Cincinnati’s Transportation and Engineering Department manages and maintains nearly 400 sets of City hillside stairways which serve the neighborhood residents, guests and commuters in the City of Cincinnati.

The hillside steps are an integral part of the city's transportation system and provide a pedestrian-friendly connection to some areas of the City which are quite remote. Besides the day-to-day use of the steps for the traveling public, the steps offer recreational uses as well. Throughout the day, it is not unusual to see runners and hikers utilizing the stairway system as part of their exercise routes. The hillside steps are also a point of destination for many visitors of the City. The public hillside stairways are recognized by many tourists as a unique feature of Cincinnati.

Hollaender Manufacturing has partnered with the city to provide components integral to the ongoing maintenance and construction of the public staircase railings found throughout the city and neighborhoods. Hollaender Manufacturing Co. will manufacture and supply high-strength, corrosion resistant, aluminum railing components, specifically designed for the City of Cincinnati’s historic railing system. Hollaender is proud to partner with the City of Cincinnati and is excited to be part of the city’s commitment to local manufacturing.

Hollaender railing parts for city’s public staircases.

Hollaender Manufacturing’s corrosion resistant aluminum railing components specifically designed for the City of Cincinnati’s historic public staircases.

Todd Zureick, Vice-President of Sales and Marketing for Hollaender stated,

“One of our goals at Hollaender is to ensure we are entrenched in any and all local projects that need railing. Hollaender products are used on public work projects and infrastructure projects throughout the U.S. and we want to make sure the Tristate area knows who we are and what we do. We want local construction companies, contractors and municipalities to have the opportunity to support manufacturers, like us, who proudly manufacture all of our products here in the United States.”

About The Company

Since 1946, Hollaender has provided prefabricated railing systems (and components) to architectural and infrastructure projects throughout the country for various industries including solar, cinema & event production, aerospace and safety industrial facilities. Hollaender’s Interna-Rail® and Speed-Rail® pipe fittings can be found on bridges, dams, parks, airports, corporate, hospitality, healthcare and water treatment facilities, solar rack systems, stadiums, production sets and educational campuses. All products are made in the USA with clients that include: NASA, U.S. Army Corp of Engineers, Blue Origin, AES Clean Technology, U.S. Parks & Recreation, and the U.S. Department of Defense. Projects have ranged from the Kennedy Space Center launch pad to Kings Island, Ford Field, Indiana University Stadium, Wright Patt, Mercer Commons (OTR, Cincinnati), Boston’s Langone Park and Cincinnati Elder’s Historic Stadium-the Pit.

For Immediate Release Contact:
Todd Zureick
Vice President of Sales and Marketing
Hollaender Manufacturing
10285 Wayne Avenue
P.O. Box 156399
Cincinnati, OH 45215-6399
toddz@hollaender.com
Ph: +1-513-772-8800

A Bright Kings Island Parking Lot!

Get ready for New LED lighting at Kings Island!

Enjoyed interviewing and touring this week with Chase Conn, VP of Sales at Eco Development in Mason, Ohio as they prepare new LED lighting solutions for Kings Island that will be installed shortly.

Captured a bit behind the scenes here, and stay tuned for a project highlight soon. ...Eco Development is helping build a more sustainable future! ...while saving costs for customers. Stay tuned.

#energyefficiency #lighting #sustainable #building #interviewing #future #environment #videocontent #amusementparks #led

Building The Foundations We Work In, Walk On & Climb Every Day!

Appreciating all the hard workers who literally build with great impact every day, including our new client R.E. Middleton Construction, who has an exciting & special announcement this holiday season!

#build #construction #video #DigIn #holidayseason #newsupdate #builders #christmas2022 #perseverance #Mason #future #hardwork #concrete #thankyou

Appreciating the last Christmas on Main Street for our new client R.E. Middleton Construction but for good reason = new location coming in 2023! DigIn_Strategy

Take Flight, Look Inside and Keep Building!

“Houston…we’re now INSIDE the building!” 👏

Cleared for take-off, we launched the DJI Mavik aircraft (a.k.a. drone video 😊 ) INSIDE the new facility now to highlight Hollaender's company growth & new facility development progress…all part of manufacturing innovation, America's infrastructure, new schools & stadium development, support for solar panels…really boundless railing structure applications that are part of top quality architectural design & safety projects across the USA...and made in Cincinnati, Ohio, USA.

Also always appreciate seeing some cultural elements on display at Hollaender including: getting better every day, attention to detail in new building construction, excitement for work, servant leadership and collaboration across companies.

More to capture as the new equipment enters and process flow comes to life to improve efficiency, safety and innovation opportunities.

Keep Building & Innovating! Explore within! Take Flight!

#takeflight, #TopGunHollaender, #lookinside, #NASAatHollaender, #videohighlight, #explore, #grow #innovation, #dronevideography, #storytelling, #manufacturingindustry, #madeincincinnati #architecturaldesign, #build ,#buildingconstruction ,#leadership, #infrastructure ,#growth ,#digin ,#veteransday

Ireland ☘️

☘️ Appreciating and celebrating some inspiring work from marketing intern Samantha Horton captured here in video from a previous trip to Ireland. Happy St. Patrick’s Day!
#celebrate #appreciation #travel #wisdom #videocontent #storytelling #spring #stpatricksday #advertising

Change is constant of course and exploring the switches in human behavior and new product/service choices help discover Jobs to be Done, insights, new ideas and relevant, differentiated communication. 

Here’s 3 tips or reminders for helping with your Jobs to be Done Work as part of your human-centered innovation and communication.

We learn as circumstances and behaviors change (e.g., lately includes working dynamics/locations, transportation routines, grocery habits/purchases/use of technology) and new products/services emerge (e.g., ready to drink cocktails like Jim Beam Highball variations, new craft beer or non-alcoholic beverages, various plant-based foods, smoothie recipes, healthier snacks and flavored waters to home delivery, wellness/stress management apps, Made in America products recently to and a new hybrid vehicle or electric products/vehicles/bikes.   So much to learn and leverage from the trade-offs and decision making journey and beyond.

We hope this helps, but please reach out with questions or help for your situation and needs (message me or email Jeff@DigInStrategy.com)

#innovation #JobstoBeDone #humaninsights #training #JobstoBeDone #humanexperience #humancentereddesign #humanbehavior #insights 
#sprints #behaviorchange #communication #content 

Discovering Human Insights In Real Moment Context

WHY In Real Moment Context Strengthens New Offerings, Positioning, Sub-Names & Messaging

Context is key! We’re sharing some perspective and reminders on human behavior. Conducting marketing research in context and in real moments of decision-making with people can help uncover real human insights and shape new offerings.
I enjoyed capturing some human behavior truths from James Clear in his book Atomic Habits and applying them to consumer research, human insights and the shaping of new product offerings & communication. For example:

1. People often choose products not because of WHAT they are, but WHERE they are.
2. Environment is the invisible hand that shapes human behavior.
3. Small changes in what we SEE lead to big changes in what we DO.
- James Clear, Atomic Habits , Tiny Changes, Remarkable Results.

Glad to be bringing back this In-Context Human Insights service option after a couple of years, after many of us leveraged, adapted to or switched to more online/digital marketing research approaches to help Innovation and Marketing Teams connect with consumers or other stakeholders. While this will clearly continue (as we leverage digital/technology or hybrid approaches), we can appreciate (for certain objectives and needs) being as close as we can to the real world moments and circumstances.
Here's a reminder as to why.

Have a new offering or existing brand to renovate? We're currently exploring first impressions and beyond of relevant new concepts, offerings/package designs, communication/messaging and products in our co-working environment (in certain moments) to gain insights . Please reach out to me at Jeff@DigInStrategy.com to learn more or discuss your needs. Or sign up for our newsletter (main page of website)
#humanbehavior #innovationdesign #communication #videocreation #marketingresearch #change #behavioraldesign #behavioralscience #coworking #cpg #cpgindustry #consumerinsights #insights #content #jobstobedone

Backyard Oasis + Home Spruce Up

We're often asked, what are consumer doing differently in 2020 and what new products are people buying. Here's one theme that surfaced from our interviews. This is a starting point for new ideas and creating relevant communication.

#newenergy #jobstobedone #innovation #digin #brandbuilding #insights2020

NEW messaging and NEW products for switching behaviors.

Enjoying our NEW office location for Dig In Strategy here at Co-Hatch (a great new place in the Mason and Cincinnati area for work collaboration and bringing ideas to life). Of course, this is an example that fits this year as we see a lot of new things along with NEW product purchasing, adaptation and switching behavior. From NEW products/solutions for the backyard to new healthy snack products, new ways for mental breaks/stress relief and work dynamics. In fact, we’re starting to share examples of recent new products/solutions tried (with some reasons why) from our numerous interviews about this, knowing it has impact on brand communication, company culture and new ideas in certain categories. See these examples below with other to follow.