WHY In Real Moment Context Strengthens New Offerings, Positioning, Sub-Names & Messaging

Context is key! We’re sharing some perspective and reminders on human behavior. Conducting marketing research in context and in real moments of decision-making with people can help uncover real human insights and shape new offerings.
I enjoyed capturing some human behavior truths from James Clear in his book Atomic Habits and applying them to consumer research, human insights and the shaping of new product offerings & communication. For example:

1. People often choose products not because of WHAT they are, but WHERE they are.
2. Environment is the invisible hand that shapes human behavior.
3. Small changes in what we SEE lead to big changes in what we DO.
- James Clear, Atomic Habits , Tiny Changes, Remarkable Results.

Glad to be bringing back this In-Context Human Insights service option after a couple of years, after many of us leveraged, adapted to or switched to more online/digital marketing research approaches to help Innovation and Marketing Teams connect with consumers or other stakeholders. While this will clearly continue (as we leverage digital/technology or hybrid approaches), we can appreciate (for certain objectives and needs) being as close as we can to the real world moments and circumstances.
Here's a reminder as to why.

Have a new offering or existing brand to renovate? We're currently exploring first impressions and beyond of relevant new concepts, offerings/package designs, communication/messaging and products in our co-working environment (in certain moments) to gain insights . Please reach out to me at Jeff@DigInStrategy.com to learn more or discuss your needs. Or sign up for our newsletter (main page of website)
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