You’re lucky when your name finds you and says what you do....we’re DIG, an acronym for the Dattilo Insights Group that also fits our approach to insights.

We like to dig deep to explore and really understand people underneath the surface and data. We like to observe behaviors (what people DO), understand their beliefs and preferences, design experiments and get out and about with people in the relevant contexts (sometimes globally) to fuel real and holistic understanding.

DIG’s purpose is rooted in helping others succeed. We exist to help our clients’ innovation succeed and brands grow with deeper insights and brand strategy.

We’re a blended team of Consumer Insight professionals, Behavioral Scientists, Anthropologists, Employer Brand Strategists, Brand Strategists, Creative Specialists and Trainers.

We have a close eye on food and beverages (e.g., snacks, natural foods, functional nutrition, meals, desserts) health and wellness (e.g., digestive health, CBD), emerging categories, sports/fitness, the aging population, home and personal care, some social topics and beyond.

About the Founder:

Jeff has over 20 years of consumer insights and marketing experience, with both agency (Curiosity Advertising, BASES) and client-side experience (e.g., Kellogg’s, Scotts Miracle-Gro). He started DIG, Dattilo Insights Group, because he believes strongly in the role deep insights can play in helping innovation and brand teams win and for companies to stand out as places to work. He is excited to be able to work on (and grow a team) focused on discovering/using innovative insight approaches. He is pursuing his passion for discovering deeper insights into how people feel and make decisions and what brands mean to people.

• In-context qualitative insights

• Deeper, emotional people insights

• Behavioral-based qualitative insights

• Insights from social/online listening

• Making sense out of the messy

• Navigating the fuzzy front end

• Guiding communication and innovation

• Connecting people with brands