Here’s a look at 4 consumer "segments" emerging given the pandemic and the evolving attitudes, beliefs and anticipation (across the US, Canada, UK, France and Germany— captured the week of April 6th, 2020, by EY).

For example, cautiously extravagant consumers respond strongly to purposeful brands, with 62% saying they would be more likely to purchase from companies that they feel are doing good for society. We'll continue to explore these shifts and the “emotional jobs” within (as some companies pivot and some brands adapt communication).

https://www.ey.com/en_gl/consumer-products-retail/how-covid-19-could-change-consumer-behavior
https://lnkd.in/dAs-rJw
#staysafe #mindstate #JTBD #jobstobedone #communication